What Is a “Special” Anyway?
There is more than one common, everyday definition of a “special.” We ourselves use the term to mean more than one thing. In one instance, it might mean we are putting a piece of equipment on special because we are simply overstocked on that item at the time. In another instance, we deem special to mean just that. The machine we are listing as such is usually a new design of an existing model or new model altogether. The philosophy of Bud's Machine Tools has always been: If we have a machine tool that is new to the marketplace, or a model that will revolutionize its function, we heavily promote that product, often by providing a special price. Why would we do such a thing? The thinking behind this promotion is we need to get the initial units in the field, so we can begin to look to spread the knowledge of this machinery and ultimately increase sales. Because of the method that we support our customers, customer testimonials on new equipment is usually not too hard to come by.
The Jewels of the Industry Can Be Found Here
Have you ever heard of the “ugliest dog” or the “nastiest cat” mentioned in the news that have like 10 million followers on Facebook? Apparently these two representatives of the animal world have gained notoriety just for being what they are. It is with a nod to that notion, we present our metalworking machinery spotlights category with equipment that will be highlighted and often offered up at special pricing. This is actually a “win-win” situation, as this category helps both you and your favorite supplier (us, of course!) to benefit. This category helps you save some investment dollars on certain types of machinery currently on sale while also presenting the best in new and unique machine tool products that have just arrived on the market. This category helps Bud's Machine Tools in that we keep a good flow of machine tools going to new homes and it increases the feedback from our customers; in effect, it promotes more dialogue. That’s never a bad thing, having more and better discourse with your customer base.
Don’t Forget to Check that Spotlights Page
Of course folks, a spotlights/specials section or category is only as good as the frequency you can get your customer to check back on it. Said another way, if we can’t get you, the customer, to check back from time to time to see what we might have changed in this section then we've failed to create enough interest to make that happen. There’s another way you can keep up on the latest here at Bud's Machine Tools, and that way is to have a conversation with your sales representative every now and then. Those folks are more than happy to clue you in.